The Art of Cold Pitching
Wanna know the secret to bypassing the black hole that is the applicant tracking system?
Hot tip: It's part relationship building, part storytelling, and part courage.
When you stop relying on Easy Apply and start creating real connections, you're able to connect to opportunities that may not exist on a careers page.
Learn how below. 👇🏽
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I have a client with a résumé that would blow you away. She has built a phenomenal career. She is respected in her field. She's the kind of gal that you would look at and think, "She can apply someplace and get any job she wanted."
When she told me that she had applied to hundreds of jobs and only got one callback for an interview, my jaw dropped.
Here's what she did next. Instead of relying on the ever so faithful, spray and pray approach, she cold pitched two companies, directly reaching out with her story, her value proposition, and what she would bring to the table. And you know what both of them replied that same day. That's the power of bypassing the black hole that is the applicant tracking system. Too many résumés get filtered out before a human being even sets eyes on them.
Cold pitching puts you right in front of actual decision makers. But here's the key. It's not about blasting desperate emails into the ether, either. A great cold pitch requires some prep work.
First, polish up your LinkedIn and your résumé.
Research the company's values, projects, and pain points, and finally,
Tailor your message so it's personal and compelling.
It's part relationship building, part storytelling, and part courage. Cold pitching isn't about begging for a job. It's about creating an opportunity that may not exist on a careers page.
And in today's market, that kind of bold move can make all of the difference. So let me ask, if there's a dream company on your list, why aren't you out there cold pitching yourself?
Let me know in the comments below.
